Who are we.

We are a strategic Sales, PR, and Marketing agency dedicated to elevating niche perfume brands across international markets. Founded by industry experts with complementary backgrounds, our approach combines deep market knowledge, strong distribution networks, and high-impact communication strategies.

Led by Guirec Joubert, CEO, our agency benefits from over five years of experience in the niche fragrance industry, including hands-on expertise as a store owner and Sales & PR specialist. With a well-established network across Europe and Mexico, we specialize in building tailored market entry strategies, securing key retail partnerships, and maximizing brand visibility through curated activations at major international events such as Cannes Tax Free, Notes Shanghai, and ScentXplore New York.

Alongside him, Mathilde Gras, Marketing Director, brings seven years of experience in strategic communication and operational marketing. With a background spanning prestigious institutions and agile agency environments, she ensures brand consistency, impactful storytelling, and results-driven campaigns. Her expertise in influence strategy, stakeholder management, and marketing execution allows brands to translate their vision into clear, effective, and measurable actions.

Together, we offer a 360° approach: from distribution and retail development to PR, influencer collaborations, and operational marketing—designed to accelerate growth and drive sell-out performance in competitive global markets.

Our strength lies in our ability to adapt each strategy to the cultural and commercial specificities of every region, ensuring that every brand we support reaches its full potential.

GUIREC JOUBERT 

With 5 years of experience in the niche perfume industry and 3 as a Sales & PR Manager, Guirec brings a strong knowledge about key players in the distribution and retail industry. Guirec also brings deep understanding on curated approach depending on the region, with a well established network in Europe and Mexico.

Background & Expertise

  • Niche Perfume store owner in France for three years
  • Opened a Sales and PR Agency in France in 2023, with 7 brands in the portfolio, handling distribution and retail deals as well as operational marketing to push the sell-out
  • Organised booths and showrooms during multiple fairs (Cannes Tax Free, Notes Shanghai, MxScent Mexico, ScentXplore in NYC…)

Core Strengths

  • Strong network in Europe and Mexico
  • Strong connections with content creators and influencers in Europe
  • Structured prospection and reporting process
  • Ability to adapt the brand’s strategy depending on the regions

MATHILDE GRAS

With 7 years of experience in communication, she brings together strategic rigor and hands-on execution, bridging institutional excellence and agency agility.

Background & Expertise

  • Led communication projects within high-standard institutional environments
    Banque de France, CCI France, Ordre des opticiens d’ordonnance du Québec
  • Developed strong skills in governance-driven communication, brand consistency and stakeholder management
  • Experienced in agency environments, delivering agile, results-oriented campaigns for diverse clients

Core Strengths

  • Operational marketing management
  • Influence strategy & gifting activations
  • Structured, methodical approach with a strong sense of prioritization
  • Ability to translate brand vision into clear, actionable communication plans